Company Reviews

Goal Zero


Bluffdale, Utah

Sister Companies:

Main Product(s):
Personal solar products and generators

Business Type:
Original manufacturer


About Goal Zero

For too many years customers have tuned out solar because of cost and complexity. As the size and price per watt come down, companies such as Goal Zero have rushed to fill the consumer demand.

Goal Zero on backpackGoal Zero’s genius is in the way it has packaged and positioned its line of personal solar devices and solar generators. There are products to power small, medium, and large devices through USB ports or standard AC plugs. Obviously, the issue of “how long does it take to charge x,y, or z product” is also important. However, most consumers are simply asking questions such as “what do I need to charge my iPhone?” We think it’s a very simple and intuitive way to help people understand.

Also, in the past cost has been a deterrent to widespread personal solar power adoption. However, with Goal Zero, small kits start at around $100. The very largest and most power solar generators top out at around $2,000.

Goal Zero is routinely recognized as one of the fastest growing personal solar power companies in the world reaching #9 on the INC 500’s list of fastest growing private companies. The company is financed by a private equity group and did over $100 million in sales in 2013. As the demand for personal solar power continues, companies such as Goal Zero will continue to reap the rewards.

We recommend getting at least a small portable solar kit to power up small devices such as phones or flashlights. If you’ve ever watched the NBC show Revolution you can appreciate just how much society relies on electricity. As long as the sun is in the sky, Goal Zero products make sure you have power.


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Quick Summary

Goal Zero is pioneering the personal solar industry by making products easy to understand and easy to use. Whether it’s a natural disaster or just a weekend camping trip, having portable electric power makes life much more enjoyable.

Reviewed Products

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