Headquarters: Salt Lake City, UT
Sister Companies: A subsidiary of Blue Chip Group
Main Product: Freeze-dried and dehydrated food
Business Type: Manufacturer of its own food
Augason Farms is a supplier to many food storage companies and is the creator of the popular Morning Moo’s® brand of powdered milk. The company has recently expanded its product offering to include ready-to-eat food storage meals rather than just bulk ingredients. Augason Farms is now sold at WalMart, but you can get better deals from online promotions.
About Augason FarmsIn 1972 Phil Augason was inspired to develop an economical but nutritious whey-based milk alternative that he named “Morning Moo’s®.” Morning Moo’s is a great food storage item because of its long shelf-life, and a great everyday product. It really does taste like 2% milk, and we think it is a great accessory to your food storage supply.
In the past, Augason Farms mainly produced basic meals such as creamed wheat, oatmeal, and pancake mix that were resold by other food storage companies. Then Augason Farms started selling “all-in-one” kits that were designed for one person for one month. These kits have many basic items such as freeze-dried eggs, dried strawberries, or broccoli stems.
More recently, Augason Farms has started packaging and selling traditional food storage kits such as “one person for one year” items. This allows the company to compete directly with other retail food storage suppliers. Also, Augason Farms can be purchased in WalMart meaning the company has met and passed the strict tests of the world’s number one retailer.
Since Augason Farms sells “ready-to-go” kits and one-off food items, the company should appeal to a wide range of food storage consumers.
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